Illustration & Craft
Craft is at the core of all design. Some jobs and clients are perfectly suited to a hand drwan solution, where those thumbprints and rough edges are just the right thing. And of course, there’s all the arts and crafts I do just for the love of it, such as printing, illustration and photography.
Design & Branding
Practical design is at the heart of cutoutandkeep. Design and branding means finding a new and imaginative solution to a brief. Sometimes it means starting from scratch, sometimes it means sensitively incorporating, interpretting or extending existing design.
Artwork & Typography
Artwork and typography is what makes design really work in the practical sense. It’s when all the main elements are already there, but they need to be rearranged for a new purpose, such as a newsletter or an advert.